Printed worlds in interior design

Dominique Schroller

Published on 20.01.2020

The restaurant STANLEY D on the Düsseldorf exhibition grounds shows room staging with large-format digital printing.

In the STANLEY D restaurant, full-surface wall panoramas, gold prints, branding and decorative applications on furniture surfaces and windows stage the room. Individual catering equipment such as menu cards, beer mats, postcards and labels round off the holistic 360 degree concept. The wall panoramas of the “urban cluster düsseldorf” series by Cologne-based photo artist Christoph Zierhut now lend a pinch of utopia to the guest area in Hall 12. In combination with printed furniture and window surfaces, created by designer Susanne Widera, a visual language is created that is reminiscent of spaceships and outer space. Thus, the restaurant in Hall 12 becomes a place for fantastic time-out in the midst of the hustle and bustle of the trade fair.

What is special about the new restaurant is that not one piece of furniture was newly acquired for the staging of the room. Only digital prints on the wall, furniture and window surfaces were used for the interior design. The prints were produced by Terminal A0 according to a visual concept of the Cologne agency Forteam on material from Filmolux. The prints were printed on an HP latex machine.

STANLEY D shows the range of today’s possibilities in interior design. In addition to a variety of flexible and rigid printing substrates, different printing processes are available for interior design to redesign exteriors, interiors and entire locations within a very short time – without making structural changes. This was also demonstrated at viscom, which presented a large number of application examples in addition to technology and materials at the beginning of January. A clear sign that “interior design” is becoming one of the top trends in advertising technology.