An ideas workshop for exceptional times

Dominique Schroller

Published on 21.09.2020

viscom is providing a platform for innovative products with a special show. Advertising technicians, printing service companies, material manufacturers and retailers will be using our ideas workshop to showcase their innovations and ideas for getting through the crisis safely.

The world has changed radically over the past few months – which has had a considerable effect on the economy. The corona pandemic has interrupted business contacts and trade routes, having a long-term impact on markets. Although the crisis does present a global challenge, it also offers new opportunities and room to create fresh potential.

Many companies from the world of visual communication have used this economic breathing space to develop ideas and create something new. Safety and hygiene regulations for hotels, the catering industry, transportation and the retail trade have meant the introduction of new products. Innovative viral protection solutions, partitions, signposting systems and hygiene stations are other areas where advances have been made.

viscom is providing a platform for all these innovations from 12th to 14th January. There will be a special exhibition in the entrance area of Hall 11, where you will be able to find smart and useful products to help you safely through the pandemic. Advertising technicians, printing service companies, material manufacturers and retailers will be using our ideas workshop to present their innovations for exceptional times. The area offers enough space for networking with different associations and multipliers. Experts will also be presenting individual topics in lectures and open forums on stage.