REFLECTS®: New sales concept

Redaktion PSI Journal

Published on 30.09.2020

Since January 2020, Cologne-based REFLECTS® has been presenting itself with a new corporate strategy: The transition from generalist to multi-specialist provides for a stronger focus on defined product ranges. With the first-time presentation of its three brands RETUMBLER® – best of Drinkware, REEVES® – smart electronics, and RETIME® – cool watch concepts at the PSI in January 2020, REFLECTS® showed a first orientation towards the specialist ranges. As a result of this process, REFLECTS® is divesting itself of certain assortments and products. As a result, certain articles are now available to customers at extremely attractive prices under the label REFLECTS® SALE.

To this end, the company has bundled reduced items into attractive themed ranges and is offering them with immediate effect, including practical sales aids. Graphically appealing PDF flyers for downloading are intended to facilitate the integration of the products into customer communication. The PDFs can be adapted for customers on request. Current stocks can be viewed at any time in the company’s shop.

The reduced items are of the usual high quality. As usual, REFLECTS® is also available as a professional partner for finishing and repeat orders. And according to the Cologne-based company, customers can soon look forward to further specialist catalogues. Classics such as lanyards, pins and shopping trolley tokens are being given a new look and presented with revised concepts. www.reflects.com