60 years and more on-trend than ever

Redaktion PSI Journal

Published on 03.12.2020

Enter the term “Werbemittel” (promotional products) in German and the founding year of Heri-Rigoni GmbH – 1961 – in Google and the first result returned is a book titled “Promotional products and their psychological, artistic and technical design”, which was first published in the 1960s. This shows that promotional products were already a hot topic in the decade of the first spaceflight and the first broadcast of the “Sportschau” in German television. Whilst Heri-Rigoni GmbH was manufacturing classics like the desk calendar or ballpoint pen back then, the industry has evolved over the years and has constantly kept up with the latest trends. 60 years later the company with a rich tradition is celebrating its anniversary and, although it may be a “golden ager” on paper, it’s younger than ever when it comes to production technology and its wide range of sustainable products.

This is being celebrated in 2021 with various campaigns. The birthday feeling can also be enjoyed by customers because many products in the new Easter catalogue of emotion factory – integrated into the company in 2016 – are available at special anniversary prices. Green and delicious, for example, is the Microgreens-Garden, containing healthy superfoods, allowing the customer to grow their own vitamins for salad and the like while creating a springtime feeling at Easter. Another new product is the Plant-Cup, which is also one of the anniversary highlights. Just like the wooden Egg-Cup, made of plug-together parts, which leaves a memorable brand impression on the recipient through the header card on the packaging.

Heri-Rigoni GmbH, a company with a long tradition based in the Black Forest, is specialised in the manufacturing and marketing of writing instruments with customised, additional stamp function. It distributes these unique writing utensils worldwide and is celebrating its 60th company anniversary this year. Sales Manager Adrian Rigoni is on board in the third generation. Minimum orders start at just twenty pieces but products can also be produced in large quantities at the company’s premises in Fischbach. Further information can be found at: www.heri.dewww.emotion-factory.com

Photo: Happy Birthday. A company steeped in tradition turns 60 and the customers join the celebrations. Picture: Heri Rigoni