"Doing nothing is simply not an option when it comes to sustainability"

Olesja Kehler

Published on 11.12.2020

In the case of cyber-Wear, the issue of sustainability is very much on the agenda. A new, sustainable company headquarters, a correspondingly formulated corporate philosophy and even the reusable employee crockery confirm what Steven Baumgärtner means when he says: “The maxim applies here: right or not at all – and not at all is simply not an option when it comes to sustainability”. This is one of the reasons why the co-founder of Cybergroup International approached PSI this year with the idea for a new category for the PSI Sustainability Awards – the only sustainability prize in the promotional products industry.

What is behind the “Innovator of the Year”, why the topic of sustainability is more important than ever, especially in today’s times, even though it has suffered from the COVID 19 pandemic, Steven Baumgärtner tells us in an interview. You can also learn whether the jury member of the sixth PSI Sustainability Awards has already announced his favourites for the festive awards ceremony on 12 January 2021.

Click here for the interview:

Sustainability talk with Steven Baumgärtner