Elegant, timeless and awarded

Redaktion PSI Journal

Published on 12.04.2021

“Cool to the touch” – For the launch of the new triplus Fine Writing Instruments, the priority from the very start was to design a writing instrument range made of cool, solid metal. High-quality appearance, elegant and timeless. STAEDTLER – one of Germany’s oldest industrial manufacturer and supplier of writing, colouring, drawing and modelling products – will be presenting its new triplus products in March 2021 with four selected fashionable colours. The design quality and the degree of innovation also impressed a 50-member international jury: the STAEDTLER triplus fountain pen and the STAEDTLER triplus ballpoint pen won the Red Dot Design Award in the Product Design category. The quality seal of Red Dot Design Award has been around for over 60 years. In 2021, it is particularly sought-after – more companies and design studios than ever before have put themselves before the professional judgment of the international jury this year. The STAEDTLER triplus Fine Writing Instruments meet the strict evaluation criteria of the jury with a large number of submissions from 60 countries.

“We focused on providing an enjoyable writing experience and durability when developing the new STAEDTLER triplus writing instruments – i.e. a timeless ‘classic’. We have therefore opted for a very clear design in an ergonomic triangular shape, which makes writing relaxing. The vibrant colours, such as roaring red, are simply a delight and an eye-catcher on any desk! We are therefore particularly pleased that our STAEDTLER triplus fountain pen and the STAEDTLER triplus ballpoint pen impressed the expert jury of the Red Dot Design Award 2021”, says Florian Bernreuther from the Fine Writing Team. More information on STAEDTLER’s Fine Writing range is available at: www.STAEDTLER.com/finewriting

Image: The triplus fountain pen in roaring red is an eye-catcher on any desk. Image rights: STAEDTLER Mars GmbH & Co. KG