Programme of PSI DIGITAL 2021

Sophie Hufer

Published on 03.05.2021

Look forward to 20 hours of live programme from the PSI TV studio! On this page you will get an insight into the topics!

If you click on the name of the speaker, you will be taken directly to the corresponding short vita.

Wednesday, 19 May 2021

Time Title Brief description Speaker Language
12:00 – 12:45Welcome to the
PSI DIGITAL 2021
Welcome note by Barbara Leithner

Welcome and opening note by Petra Lassahn

Key note by Olaf Hartmann
Barbara Leithner, Reed Exhibitions
Petra Lassahn, PSI
Olaf Hartmann, touchmore
Moderation
PSI DIGITAL:
Emily Whigham


12:45 – 13:15Product demonstrationNovelties of the exhibitoruma Schreibgeräte Ullmann GmbH
13:15 -14:15Product responsibility & product liability – challenges and opportunitiesReuschlaw Legal Consultants and Intertek focus on the explosive topic of product liability. Key points are criminal law risk minimisation in product liability, recall organisation & implementation as well as risk-based quality assurance. Philipp Reusch, reuschlaw Legal Consultants
Kay Grönhardt, Intertek Consumer Goods GmbH
14:50 – 15:30Programme BreakTime for sourcing, networking or stretchingPSI
15:30 – 16:00Product demonstrationNovelties of the exhibitorSven Spindler, Spindler GmbH
16:00 – 16:30Storytelling todaySell better with stories. This is how you write texts that customers remember.Caroline Zöller, Forteam Kommunikation GmbH
16:30 – 17:00That’s how it works. What websites need today and how they sell better online.This is how you boost business with informative topics and content. Manuel Potter, Potter Promotion
17:00 – 17:30Product demonstrationNovelties of the exhibitordoppler H. Würflingsdobler GmbH
17:30 -17:45Honouring 50-year anniversariesPSI warmly congratulates the members who have been with us for 50 years!Petra Lassahn, PSI
17:45 – 18:15Sourcing in PSIWe explain how to use PSI’s sourcing services properly – PSI Product Finder, Sourcing Hotline and much more.Sabine Möller, PSI

Thursday, 20 May 2021

Time Title Brief description Speaker Language
09:15 – 09:30Daily
PSI DIGITAL 2021
Focus topics and highlights on day 2Petra Lassahn, PSI
Moderation
PSI DIGITAL:
Emily Whigham


09:30 – 10:00Online counselling
Online counselling versus presence? How to increase the quality of advice as a retailer online, provide the best information and convey product information that will be remembered.Alexander Ullmann, uma Schreibgeräte Ullmann GmbH

10:00 – 10:30Digitisation: a beacon of hope
or the spectre of the industry?
Panel discussion on the haptics of promotional products in the digital age.Alexander Ullmann, uma Schreibgeräte Ullmann GmbH
Frank Dangmann, GWW
Steven Baumgärtner, cyber-Wear


10:30 – 11:30With products from cradle to cradle together
the world of
Shaping tomorrow.
Why it is worth taking a closer look at Cradle to Cradle and why products made in a circular economy make more and more sense.Friederike Priebe, EPEA GmbH
Erich Wissing, CHT Germany GmbH
Dirk Glaser, Kroschewski Industrie Technik GmbH (KIT)
Moderation: Stefan Roller-Aßfalg, AkaTex



11:30 – 12:00Result presents
the new 2021 collection
GENUINE RECYCLED
With this collection, the company demonstrates its commitment to sustainable clothing. Kirsty Blackstock, RESULT Clothing Ltd.
12:00 -13:00Programme BreakTime for sourcing, networking or stretchingPSI
13:00 – 13:30Be authentic – start with the small thingsYou design the textile supply chain sustainably and want to make this visible? Are you interested in preparing for the upcoming Due Diligence Act? Then visit our webinar. Harry Saffer, Schwan-STABILO Promotion Products GmbH & Co. KG
13:30 – 14:15The state textile seal Green ButtonAdvantages for advertising media dealers and the unbureaucratic way to licensing:
You design the textile supply chain sustainably and want to make this visible? Are you interested in preparing for the upcoming Due Diligence Act? Then visit our webinar.
Jana Mandel, Grüner Knopf
Silke Langer, Grüner Knopf
14:15 – 14:45Product demonstrationNovelties of the exhibitorHERKA GmbH
14:45 – 15:15Transparency in the supply chain
Ensuring transparency in the textile supply chain is not easy – there are many suppliers and numerous intermediate steps. For this reason, in 2020, sustainable workwear provider KAYA&KATO joined forces with technology company IBM to create a blockchain-based platform with the support of the German Federal Ministry for Economic Cooperation and Development (BMZ) to ensure security and transparency in the textile supply chain.Dr. Stefan Rennicke, Kaya&Kato
Christian Schultze-Wolters, IBM
15:15 – 15:45Control procedures
EC-ÖKO-VO for trading companies
You would like to trade in organic products? Then this is the right training for you. We will explain to you which requirements apply to you in the control procedure according to the EC Organic Regulation and how you can obtain an organic certificate. Monica Marinho, ABCERT AG
15:45 -16:45New Market Surveillance Regulation, RAPEX and “What happens if I get caught?”Important details about the new Market Surveillance Regulation coming into force in May 2021 and about RAPEX – the EU’s rapid alert system for dangerous products.
The worst-case question is also asked and answered: What happens if I get caught?
Philipp Reusch, reuschlaw Legal Consultants
Kay Grönhardt, Intertek Consumer Goods GmbH
16:46 – 17:15Sustainably increase sales success through social sellingFrom Insta-Stories, Facebook and online channels as a lucrative sales channel. A short social media workshop with potential for business.Christian Vith, Reiber Marketing

Friday, 21 May 2021

Time Title Brief description Speaker Language
09:15 – 09:30Daily
PSI DIGITAL 2021
Focus topics and highlights on day 3Petra Lassahn, PSI
Moderation
PSI DIGITAL:
Emily Whigham


09:30 – 10:00PSI Sustainability Awards – flying the green flag in times of CovidSustainability is not a fad and offers so many opportunities in equal measure. Especially in times of Covid, sustainable projects show true miracle effects in terms of communication to and with the customer. Let yourself be inspired by the diverse options. Steven Baumgaertner, cyber-Wear Heidelberg GmbH

10:00 – 10:30New from old sailsAt Sailmate, new promotional items and individual products ranging from drink holders to beanbags are created from discarded sailcloth. Sailmate founder Anna-Lena Bruchmann explains what can be made from sails and how to do business with an upcycled model. Anna-Lena Bruchmann, Sailmate
10:30 – 11:00Product demonstrationNovelties of the exhibitoruma Schreibgeräte Ullmann GmbH
11:00 – 12:00RAPEX /Market measures /OwiGThe webinar deals with measures and laws around the EU’s Rapid Alert System for non-food products (RAPEX). Philipp Reusch, reuschlaw Legal Consultants
Kay Grönhardt, Intertek Consumer Goods GmbH
12:00 – 12:30The world is full of messages –
be a highlight
Get noticed with the popular highlighters from STABILO as promotional products. Harry Saffer, Schwan-STABILO Promotion Products GmbH & Co. KG
12:30 – 13:00Sustainably increase sales success through social sellingFrom Insta-Stories, Facebook and online channels as a lucrative sales channel. A short social media workshop with potential for business.Christian Vith, Reiber Marketing

13:00 – 13:30That’s how it works.
What websites need today and how they sell better online.
This is how you boost business with informative topics and content. Manuel Potter, Potter Promotion
13:30End of the live programmeTime for sourcing, networking, accessing videos on demand

To the speakers of PSI DIGITAL 2021