Programme of PSI DIGITAL 2021

Sophie Hufer

Published on 03.05.2021

Here you can get an insight into the current and past programme of PSI DIGITAL 2021!

If you click on the name of the speaker, you will be taken directly to the corresponding short vita.

PSI DIGITAL FRIDAY October

Friday, 1 October 2021

TimeTitle Brief descriptionSpeaker Language
09:15Opening PSI DIGITAL FRIDAYWelcome to PSI DIGITAL FRIDAY in October 2021Petra Lassahn, PSI
Caroline Zöller, Moderation


09:25 – 09:55New opportunities for the industryNot minus but plus. Ban on disposables + takeaway on the rise = new opportunities for the industry. How booming out-of-home catering and a new law are boosting the promotional products industry.Patrick Breuer, koziol ideas für friends GmbH

10:00 – 10:30Sustainable promotional penSustainable production of promotional pens 100% “Made in Germany”.
additional material
Ralf Richter,
Klio-Eterna Schreibgeräte GmbH & Co KG


10:35 – 11:20Why Green Button is so important!The state textile seal “Green Button” is an aid for textile brands to take a responsible and sustainable path in production and trade. Find out what is behind the seal, how companies benefit from it and how you can get certified.Dr. Stefan Rennicke, KAYA&KATO GmbH
Harald Notz-Lajtkep, Hohenstein Institut für Textilinnovation gGmbH
Florian Tiedtke,
Green Button

Moderation:
Stefan Roller-Aßfalg, Akademie für Textilveredelung


11:25 – 11:55Disposable vs. reusablePutting an end to disposable ToGo packaging – disposable versus reusable and the potentialChristian Ringler,
elasto GmbH & Co. KG


12:00 – 12:30Sustainable promotional productsSustainable promotional products – Quo-Vadis? The PSI Sustainability Awards 2022. Status quo, significance and innovation in the sustainability award of the promotional products industry.Michael Freter, Consultant and author
Petra Lassahn, PSI


12:35 – 13:20Sustainability is the futureThree winners of the PSI Sustainabilty Awards present their winning product 2021 and explain why sustainability is not a fashion for them, but an obligation.Frederik Zecheus, Karl Knauer KG
Kathrin Stühmeyer-Halfar, Halfar System GmbH
Martina Schneider, Schneider Schreibgeräte GmbH


13:20End of the live programmeTime to source, network or watch videos on demandPSI

PSI DIGITAL FRIDAY July – Tips & Trends for Christmas Business

Friday, 9 July 2021

TimeTitle Brief descriptionSpeaker Language
09:15 – 09:30Opening PSI DIGITAL FRIDAYWelcome to PSI DIGITAL FRIDAY in July 2021Petra Lassahn, PSI
Caroline Zöller, Moderation
09:40 – 10:10Christmas personalThe power of individualisation and why personalised gifts bring special joy to people at the end of the year. From “Value added Printing” to “Emotional Print” to the different forms and possibilities of individualisation.Rüdiger Maaß, f:mp
10:15 – 10:45Gifting is nice but 35€ is the limitWhat is a gift and what is not? What is decisive: the acquisition or production costs? Are freight costs and VAT included? Can consultancy services be treated separately? And can the flat-rate gift tax make gifts expensive? A talk about value limits and the tax treatment of Christmas gifts.Jutta Liess, Steuerberaterin
10:50 – 11:50Christmas always comes so suddenlyA round-table discussion about the latest Christmas trends, the business with Christmas promotional items and marketing and consulting in the middle of high summer. Promotional products experts – retailers and manufacturers – talk about their top sellers, customer wishes, the potential of Christmas articles and the opportunities and pitfalls of business around 24 December.Christian Höfling, werbemax
Olaf Fischer, Zara Vertrieb
Simon Speelman, Blooms out of the box
Stefan Eiche, Kalfany Süße Werbung
Uwe Thielsch, koziol
Moderation: Caroline Zöller & Marlene Ramos, PSI
11:55 – 12:05PSI interviewPromoting Christmas products the right way – how does it work?Anna Oikonomou, PSI
12:10End of the live programmeTime to source, network or watch videos on demandPSI

PSI DIGITAL FRIDAY June – Design- & product safety

Friday, 11 June 2021

TimeTitle Brief descriptionSpeaker Language
09:15 – 09:30Opening of the first PSI DIGITAL FRIDAYWelcome to the first PSI DIGITAL FRIDAY in June 2021Petra Lassahn, PSI
Caroline Zöller, Moderation
09:30 – 10:00Product safety & design – individual and sustainableThinking design and product safety in one is the winning combination for lasting market success! About product safety in the design process and safety-relevant factors in product development and purchasing.Lutz Gathmann
11:00 -11:30Sustainable DesignHow products are designed according to ecological and social aspects.Bianca Seidel
13:00End of the live programmeTime to source, network or watch videos on demandPSI

To the speakers of PSI DIGITAL 2021

Programme of the Kickoff Event in May – 19 – 21 May 2021

Wednesday, 19 May 2021

Time Title Brief description Speaker Language
12:00 – 12:15Welcome to the
PSI DIGITAL 2021
Opening: What awaits you at PSI DIGITAL

Where is PSI 2022 heading? What are the highlights in the supporting programme and what do the exhibitors at the first PSI DIGITAL have to offer? Petra Lassahn reveals this and more at the opening. At her side: a new and a familiar face of the industry.
Barbara Leithner, Reed Exhibitions
Petra Lassahn, PSI
Moderation
PSI DIGITAL:
Emily Whigham


12:15 –
12:45
Key noteThe Power of Touch – The power of haptic advertising in a digital worldOlaf Hartmann, touchmore

12:45 – 13:15Product demonstrationNovelties of the exhibitor
to the additional material
uma Schreibgeräte Ullmann GmbH
13:15 -14:15Product responsibility & product liability – challenges and opportunitiesReuschlaw Legal Consultants and Intertek focus on the explosive topic of product liability. Key points are criminal law risk minimisation in product liability, recall organisation & implementation as well as risk-based quality assurance. Philipp Reusch, reuschlaw Legal Consultants
Kay Grönhardt, Intertek Consumer Goods GmbH
14:15 – 14:50Sustainably increase sales success through social sellingFrom Insta-Stories, Facebook and online channels as a lucrative sales channel. A short social media workshop with potential for business.Christian Vith, OMA365

14:50 – 15:30Programme BreakTime for sourcing, networking or stretchingPSI
15:30 – 16:00Product demonstrationNovelties of the exhibitorSven Spindler, Spindler GmbH
Martin Würflingsdobler, doppler H. Würflingsdobler GmbH
16:00 – 16:30Storytelling todaySell better with stories. This is how you write texts that customers remember.Caroline Zöller, Forteam Kommunikation GmbH
16:30 – 17:00That’s how it works. What websites need today and how they sell better online.This is how you boost business with informative topics and content. Manuel Potter, Potter Promotion
17:00 – 17:30Product demonstrationNovelties of the exhibitor
to the additional material of doppler
Sven Spindler, Spindler GmbH
Martin Würflingsdobler, doppler H. Würflingsdobler GmbH
17:30 -17:45Honouring 50-year anniversariesPSI warmly congratulates the members who have been with us for 50 years!Petra Lassahn, PSI
17:45 – 18:15PSI Sourcing complete solution – More time for your customers“How do I search properly?”, “What is an importer, a manufacturer, a service provider?”. To clarify such understanding questions, PSI offers the webinar for distributors.Astrid Langenstein, PSI
Sabine Möller, PSI


Thursday, 20 May 2021

Time Title Brief description Speaker Language
09:15 – 09:30Daily
PSI DIGITAL 2021
Focus topics and highlights on day 2Petra Lassahn, PSI
Moderation
PSI DIGITAL:
Emily Whigham


09:30 – 10:00Online counselling
Online counselling versus presence? How to increase the quality of advice as a retailer online, provide the best information and convey product information that will be remembered.Alexander Ullmann, uma Schreibgeräte Ullmann GmbH

10:00 – 10:30Digitisation: a beacon of hope
or the spectre of the industry?
Panel discussion on the current challenges and opportunities of the promotional products industry. Find out where the industry currently stands and how to sell successfully despite digital sales processes.Alexander Ullmann, uma Schreibgeräte Ullmann GmbH
Frank Dangmann, GWW
Steven Baumgärtner, cyber-Wear


10:30 – 11:30With products from cradle to cradle together
the world of
Shaping tomorrow.
Why it is worth taking a closer look at Cradle to Cradle and why products made in a circular economy make more and more sense.Friederike Priebe, EPEA GmbH
Erich Wissing, CHT Germany GmbH
Dirk Glaser, Kroschewski Industrie Technik GmbH (KIT)
Moderation: Stefan Roller-Aßfalg, AkaTex



11:30 – 12:00Result presents
the new 2021 collection
GENUINE RECYCLED
With this collection, the company demonstrates its commitment to sustainable clothing. Kirsty Blackstock, RESULT Clothing Ltd.
12:00 -13:00Programme BreakTime for sourcing, networking or stretchingPSI
13:00 – 13:30Be authentic – start with the small thingsHow the choice of promotional products reveals a lot about a company’s sustainability. As a family-run company, STABILO is committed to acting responsibly in all areas of the business. Harry Saffer, Schwan-STABILO Promotion Products GmbH & Co. KG
13:30 – 14:15The state textile seal Green ButtonAdvantages for advertising media dealers and the unbureaucratic way to licensing:
You design the textile supply chain sustainably and want to make this visible? Are you interested in preparing for the upcoming Due Diligence Act? Then visit our webinar.
to the additional material
Jana Mandel, Grüner Knopf
Silke Langer, Grüner Knopf
14:15 – 14:45Best Practice MADE IN AUSTRIAHERKA is one of the few remaining terry weaving mills in Europe. Today, the traditional company is one of the market leaders for special weavings. The weaving mill offers an exclusive look behind the scenes.Thomas Pfeiffer, HERKA GmbH
Axel Weimar, HERKA GmbH
14:45 – 15:15Transparency in the supply chain
Ensuring transparency in the textile supply chain is not easy – there are many suppliers and numerous intermediate steps. For this reason, in 2020, sustainable workwear provider KAYA&KATO joined forces with technology company IBM to create a blockchain-based platform with the support of the German Federal Ministry for Economic Cooperation and Development (BMZ) to ensure security and transparency in the textile supply chain.Dr. Stefan Rennicke, Kaya&Kato
Christian Schultze-Wolters, IBM
15:15 – 15:45Control procedures
EC-ÖKO-VO for trading companies
You would like to trade in organic products? Then this is the right training for you. We will explain to you which requirements apply to you in the control procedure according to the EC Organic Regulation and how you can obtain an organic certificate. Monica Marinho, ABCERT AG
15:45 -16:45New Market Surveillance Regulation, RAPEX and “What happens if I get caught?”Important details about the new Market Surveillance Regulation coming into force in May 2021 and about RAPEX – the EU’s rapid alert system for dangerous products.
The worst-case question is also asked and answered: What happens if I get caught?
Philipp Reusch, reuschlaw Legal Consultants
Kay Grönhardt, Intertek Consumer Goods GmbH
16:45 – 17:15PSI Product Finder: Product data entry and updatingAs a PSI supplier member, what is the easiest way to get my products into the PSI Product Finder? How can I update the data in a meaningful way? What do I have to consider for an optimal product data entry? Which functions can I use best for myself?Martina Lipp, PSI

Friday, 21 May 2021

Time Title Brief description Speaker Language
09:15 – 09:30Daily
PSI DIGITAL 2021
Focus topics and highlights on day 3Petra Lassahn, PSI
Moderation
PSI DIGITAL:
Emily Whigham


09:30 – 10:00PSI Sustainability Awards – flying the green flag in times of CovidSustainability is not a fad and offers so many opportunities in equal measure. Especially in times of Covid, sustainable projects show true miracle effects in terms of communication to and with the customer. Let yourself be inspired by the diverse options. Steven Baumgaertner, cyber-Wear Heidelberg GmbH

10:00 – 10:30New from old sailsAt Sailmate, new promotional items and individual products ranging from drink holders to beanbags are created from discarded sailcloth. Sailmate founder Anna-Lena Bruchmann explains what can be made from sails and how to do business with an upcycled model. Anna-Lena Bruchmann, Sailmate
10:30 – 11:00Product demonstrationNovelties of the exhibitor
to the additional material
uma Schreibgeräte Ullmann GmbH
11:00 – 12:00RAPEX /Market measures /OwiGThe webinar deals with measures and laws around the EU’s Rapid Alert System for non-food products (RAPEX). Philipp Reusch, reuschlaw Legal Consultants
Kay Grönhardt, Intertek Consumer Goods GmbH
12:00 – 12:30The world is full of messages –
be a highlight
Get noticed with the popular highlighters from STABILO as promotional products. Harry Saffer, Schwan-STABILO Promotion Products GmbH & Co. KG
12:30 – 13:00Sustainably increase sales success through social sellingFrom Insta-Stories, Facebook and online channels as a lucrative sales channel. A short social media workshop with potential for business.Christian Vith, OMA365
13:00 – 13:30That’s how it works.
What websites need today and how they sell better online.
This is how you boost business with informative topics and content. Manuel Potter, Potter Promotion
13:30End of the live programmeTime for sourcing, networking, accessing videos on demand

To the speakers of PSI DIGITAL 2021