Sustainability done right

Redaktion PSI Journal

Published on 11.03.2022

BRANDS Promotion was launched in 2019 as a department of BRANDS Fashion, the European specialist for sustainable corporate workwear. The goal: to make a statement for more sustainability in the promotion branch and to convince customers to use more environmentally friendly give-aways.

Broad portfolio

The portfolio is broad: from lunch boxes, stuffed animals, and bags to insect hotels. All these promotional items can be custom branded. The current highlight is sustainable paper bags, which BRANDS Promotion makes into, for example, laptop bags, backpacks or sports bags. Robust, washable, water-repellent and extremely light, the bags are a real alternative to cotton or even polyester bags. The innovative paper bags from BRANDS Promotion are made from FSC®-certified cellulose.

A good impression over the long term

Another novelty in the range and a real promotional tip: sustainable coffee-to-go cups. They do not use any conventional plastic at all and are made from a biodegradable plastic based on 100% plant-based raw materials such as sugar cane and lactic acid. Christian Hoppmann explains the added value of BRANDS promotional items: “Whether we’re producing with rubber instead of PVC and paper instead of plastic, we are winning customers over not only through our creativity and high-quality products, but also by consciously focusing on the environment. We are committed to promotional items that make a good impression over the long term.” www.brands-fashion.com

Photo: Another novelty in the range and a real promotional tip: sustainable coffee-to-go cups.