FARE: Tobias Müller new Head of Marketing

Redaktion PSI Journal

Published on 12.05.2022

Umbrella specialist FARE announces change of personnel at the head of the marketing department: Andreas Schumann, who has been with the company since July 2016 and head of the department since 2018, is handing the baton on to Tobias Müller, who has been part of the FARE team since 1st April.

Andreas Schumann is leaving the specialist for quality umbrellas based in Remscheid at the end of May. A decision he didn’t take lightly given the undoubtedly challenging but nonetheless interesting and dynamic pandemic phase with massive changes, notably in the digital area. Career reasons therefore weren’t the decisive factors behind this change: “I am currently focussing my energies on many areas of my private life and these will continue to keep me busy in the coming years. I’m grateful to be able to dedicate the necessary time to this now”, says Schumann, who will also be taking on new projects outside the promotional product industry. Thanks to the early internal coordination, the handover was able to conducted smoothly and elegantly: Tobias Müller has been employed at the company since 1st April and also took over the operational management of the marketing department on 1st May. He brings with him more than 22 years of experience, including as managing director of his own marketing agency and as senior marketing manager at the paper producer Zanders. With his expertise, especially in the areas of brand, strategy and content, Müller will optimise and carry the marketing at FARE forward with a consistent customer focus. “I’m looking forward to contributing to the further development of FARE as a company and brand. The perfect handover by Andreas Schumann to me, which has allowed us to work together for around two months, has reinforced the impression I had of FARE right from the beginning: that the company plays particular attention to the quality of the daily work”. Contact: Tobias Müller – Head of Marketing • Tel. +49 2191 60915-139 • t.mueller@fare.dewww.fare.de