CEWE and Faber-Castell win German Brand Award 2022

Redaktion PSI Journal

Published on 14.06.2022

With their joint products, the 12 Colour Grip coloured pencils and the 24 Goldfaber Aqua watercolour pencils – both in a custom-printable metal photo case – CEWE and Faber-Castell win the German Brand Award 2022. The foundation German Brand Institute honoured the two companies in the category “Excellence in Brand Strategy and Creation – Brand Design – Product Design” with the “Winner” award. “This joint success is the outcome of a very productive cooperation of two strong brands”, says CEWE board member Thomas Mehls. “We are pleased that the cooperation has not only been so well received by our customers but also by the expert jury”.

For creative minds: the Faber-Castell coloured pencils in metal photo case

Since last year, CEWE and Faber-Castell has had a special gift on offer for small and big drawing enthusiasts: coloured pencils in a metal box featuring the favourite photo on the lid. This turns the pencil box into an unmistakable companion with a very personal touch. Depending on the size, the box contains 24 Goldfaber Aqua watercolour pencils or 12 Colour Grip coloured pencils that lie perfectly in the hand thanks to the ergonomic triangular shape and patented grip zone with non-slip dots. Due to the high pigmentation in the leads, the colours are particularly vivid. What’s more, they can be blended with water and are therefore ideally suited for creating watercolours – for both children and adults with a passion for drawing. The actual highlight already catches the eye while unpacking, because the pencil box is one-of-a-kind with its freely selectable design on the metal case. This is just the right spot for a favourite picture, which is truly meaningful to the gift recipient and pleases again and again whenever the pencils are used.

Sustainable drawing fun

With the coloured pencils, CEWE and Faber-Castell also contribute to climate protection: the manufacturing and shipping are carried out in a climate-neutral way, the certified wood is sourced from sustainably managed forests and the pencils are coated with eco-friendly water-based varnish. Further information available at: https://www.cewe.de/fotogeschenke/faber-castell-buntstifte-im-foto-metalletui.html

Photo: German Brand Award 2022 / Veronika Kuz, Product Manager, CEWE / Verena Hafner, Head of Marketing International Colouring & Writing, Faber-Castell