Cotton Classics with a new managing director

Redaktion PSI Journal

Published on 14.06.2022

The textile wholesaler Cotton Classics, which styles itself the “market leader in several European countries”, is intensifying its efforts on the German promotional product and textile finishing market. Cotton Classics Textil GmbH, founded in 2011, appointed Tobias Seidel as its new Managing Director at the beginning of June 2022. Together with Wolfgang Horak, founder and owner of the Cotton Classics Group, Seidel will direct the German company and address it to the challenges of the future.

The Cotton Classics Group, founded over 20 years ago, successfully sells quality textile brands in over 30 countries and has been on an upwards course for years. “I have experienced and appreciated Cotton Classics from a manufacturer’s perspective for many years. I identify strongly with the corporate philosophy ‘We care. You sell.’ and am happy to be part of this highly motivated team,” says Seidel, who previously spent almost five years as Head of Marketing and Business Development for Gustav Daiber GmbH, which manufactures the James & Nicholson brand. Horak emphasizes: “With Tobi Seidel, we are strengthening our team significantly. He has an extensive understanding of our market and brings with him a wide range of know-how that will help us advance, particularly in the areas of marketing and sales.”

Cotton Classics delivers to specialized suppliers in the areas of promotional products, textile printing, embroidery, work-wear, merchandising and online trading. The suppliers‘ sales success is the top priority for all Cotton employees at their locations in Germany, Austria, the Czech Republic and Switzerland. Seidel sees the focus of their work in personal support and equal partnerships: “Despite all the digitization, you don’t build business relationships with online shops, but with people. Digital progress greatly simplifies day-to-day operations, but cannot replace personal contact.”

In its logistics center, the distributor manages more than 3,000 products in over 100,000 variations with the help of modern storage technology, which are dispatched reliably and quickly after orders are received in the supplier-friendly web shop. More than 4 million parts are in stock for immediate dispatch; around 100 million parts can be called up from the parts warehouses of well-known manufacturers. Due to the central location, large parts of Europe can be supplied within 1-2 working days. www.cottonclassics.comm